he new series offers a fresh proposal for "cleansing skin care," under the concept that the face wash itself should be one of the everyday skin care procedures. The innovative skin purifying technology (SPT) developed by Kao allows washing away of dirt with the least damage to the skin, by preventing the cleansing agent from penetrating the skin.
In the autumn of 2011, Bioré facial foam will present a new style of face wash as "cleansing skin care." Bioré proposes that face wash to remove excessive sebum and dirt that would stimulate the skin plays an important role in the daily skin care routine in the same way as other skin care procedures like providing the skin with lotion or beautifying essence.
With the employment of Kao's original new cleansing technology SPT, which prevents the cleansing agent from penetrating the skin, users can remove dirt with the least damage to the skin, and enjoy the sensation of smooth skin after each and every face wash.
The new series targets women in their 30s who feel the onset of changes to the skin, and who want to take a new look at their overall skin care routine. Ms. Aya Takashima will act as the face of Bioré Skin Care Facial Foam.
