RMK

From the moment you pick up the packaging, RMK's an irresistible invitation to play, to experiment - and to become more gorgeous. 'Choose me,' the type on the silver boxes says. 'Take me. Open up...' At heart, explains Rumiko, 'RMK is about being free, fun-loving and life-affirming.' Offered the opportunity to create RMK, Rumiko seized the chance to express that beauty philosophy with a state-of-the-art cosmetics line designed to help women reveal their inner and outer beauty. Her aim: to help us discover and emphasize the individual qualities and features that make each of us uniquely alluring. Throughout RMK's creation and development (and ongoing), Rumiko works tirelessly to ensure that every product is simple-to-use. 'Most people aren't make-up artists,' she acknowledges, 'so make-up has to be effortless for everyone.'